Higher educational services exports: sources of growth of asian students in US and UK

Chadee, Doren and Naidoo, Vikash (2009) Higher educational services exports: sources of growth of asian students in US and UK. Service Business: an international journal, 3 (2). pp. 173-187. ISSN 1862-8516

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Official URL: http://www.springerlink.com/content/l65np4113244605j/

Identification Number or DOI: doi: 10.1007/s11628-008-0041-7

Abstract

The paper reviews the recent trends and current developments in the global higher education market with a particular focus on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985-2003 period, it is found that different factors affect students from different countries differently. This suggests that the marketing strategies of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful. The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to the traditional higher education service exporters.

Item Type:	Article (Commonwealth Reporting Category C)
Additional Information:	The original publication is available at www.springerlink.com. Author version deposited in accordance with the copyright policy of the publisher (Springer)
Uncontrolled Keywords:	education export; Asia; services trade; education marketing
Fields of Research (FOR2008):	13 Education > 1301 Education Systems > 130103 Higher Education 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 20 Language, Communication and Culture > 2002 Cultural Studies > 200206 Globalisation and Culture
Subjects:	350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350212 International Business 350000 Commerce, Management, Tourism and Services > 350200 Business and Management
Socio-Economic Objective (SEO2008):	C Society > 93 Education and Training > 9305 Education and Training Systems > 930501 Education and Training Systems Policies and Development C Society > 93 Education and Training > 9305 Education and Training Systems > 930599 Education and Training Systems not elsewhere classified
ID Code:	4801
Deposited By:	Prof Doren Chadee
Deposited On:	31 Dec 2009 16:56
Last Modified:	23 Feb 2012 10:29

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