Mills, Michael K. (2009) Seeing jazz: doing research. International Journal of Market Research, 51 (3). pp. 383-402. ISSN 1470-7853
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Identification Number or DOI: doi: 10.2501/S147078530920061X
This article uses the metaphor of jazz music making to contribute to the growing literature concerning the need for a more holistic approach to research, and to suggest directions for research implementation. It suggests researchers can work towards an 'effortless mastery' of their craft, and posits potential new forms of evaluation criteria useful in evaluating research (and researcher) quality.
|Item Type:||Article (Commonwealth Reporting Category C)|
|Additional Information:||Awaiting copyright advice from publisher.|
|Uncontrolled Keywords:||market research; research quality|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development|
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
22 Philosophy and Religious Studies > 2201 Applied Ethics > 220107 Professional Ethics (incl. police and research ethics)
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research|
|Socio-Economic Objective (SEO2008):||B Ecomonic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing|
|Deposited On:||04 Feb 2010 17:46|
|Last Modified:||23 Feb 2012 11:21|
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