Cassidy, Frances (2008) Are we there yet? Are we there yet? An exploratory study of baby boomers travelling with their grandchildren. In: Chaos to Clarity: The Role of Small to Medium-Sized Tourism Firms in a Mature Market, Symposium 2008, 31 Oct 2008, Cairns, Australia.
[Abstract]: This paper is designed as an exploratory study to ascertain if ‘baby boomers’ who are grandparents want to travel with their grandchild/ren and what they are seeking when they do. It is anticipated that a typology of the ‘gran’ (either gender) who is a ‘baby boomer’ will be developed. Questionnaires will be used to research the level of service, facilities, choices, safety, convenience, security, destination, travel arrangements comfort and guest room facilities both they and their grandchildren will require. Thus developing a profile of this exciting market for the tourism industry to be better equipped to develop and deliver products which will meet or hopefully exceed the expectation of the ‘baby boomer’ cohort.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||No evidence of copyright restrictions.|
|Uncontrolled Keywords:||Baby Boomers, seniors, grey tourists, silent generation|
|Subjects:||220000 Social Sciences, Humanities and Arts - General
350000 Commerce, Management, Tourism and Services
370000 Studies in Human Society
|Depositing User:||Ms Frances Cassidy|
|Date Deposited:||20 Jan 2009 02:39|
|Last Modified:||02 Jul 2013 23:10|
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