Challenging first year marketing students using a tournament style competition

Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L. (2008) Challenging first year marketing students using a tournament style competition. In: 2008 Annual Conference of the Academy of Marketing Science: Creating Value in a Global Marketplace, 28-31May 2008, Vancouver, British Columbia, Canada.

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Abstract

Courses that involve students in challenging, authentic tasks linking students to their peers and educators are associated with high levels of engagement. This paper presents a teaching innovation that was designed to promote student engagement. Currently in its third offering, the ‘Get Marketer Challenge’ is an authentic assessment task; requiring Introduction to Marketing student teams to solve a real-world marketing problem as part of a course-wide competition that is sponsored by industry partners. Educators continue to be surprised by the consistency and high level of effort expended by student teams. Students report the Get Marketer Challenge is an enjoyable assessment task that helped them to understand the many challenges faced by marketers. This innovation would be suitable for any marketing course that is offered where the student cohort has little work experience. The design accommodates a large number of students with a ‘knock-out’ style competition that reduces the number of teams.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Poster)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions on web site. Conference publication consists of only the abstracts of papers presented at the conference. Published Abstract posted here, as well as full Pre-print Paper. Pre-print version of paper, as made availabe here, differs in title from the Published version. Pre-print title: Practical marketing insights: a teaching innovation “challenging” students.
Depositing User: Assoc Prof Sharyn Rundle-Thiele
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 29 Jul 2008 02:12
Last Modified: 02 Jul 2013 23:03
Uncontrolled Keywords: teaching innovation, marketing education, student engagement, authentic assessment, constructive alignment
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
13 Education > 1301 Education Systems > 130108 Technical, Further and Workplace Education
URI: http://eprints.usq.edu.au/id/eprint/4204

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