Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model

Sit, Jason and Merrilees, Bill (2005) Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

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Abstract

Entertainment consumption is a common activity in the shopping centre environment. However, very little research (e.g. Parsons, 2003; Sit, Merrilees and Birch, 2003) has examined the concept of entertainment consumption in the shopping centre context. Hence, this conceptual paper presents a research model which aims to understand shopper satisfaction with entertainment consumption. The proposed model is an extension of the recent work conducted by Sit, Merrilees and Grace (2003). The model comprises five key constructs, namely hedonic motives, functional evaluation, affective evaluation, overall satisfaction, and behavioural loyalty. Relationships between these constructs are discussed, together with research propositions, which will be empirically tested in future research. Research implications of the conceptual model are presented.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright retained by author. Conference website: http://anzmac2005.conf.uwa.edu.au
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:20
Last Modified: 07 Nov 2013 01:28
Uncontrolled Keywords: shopping centre; image; hedonic consumption; consumer satisfaction
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective (SEO2008): B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI: http://eprints.usq.edu.au/id/eprint/417

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