Sit, Jason and Merrilees, Bill (2005) Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.
Text (Published Version)
Entertainment consumption is a common activity in the shopping centre environment. However, very little research (e.g. Parsons, 2003; Sit, Merrilees and Birch, 2003) has examined the concept of entertainment consumption in the shopping centre context. Hence, this conceptual paper presents a research model which aims to understand shopper satisfaction with entertainment consumption. The proposed model is an extension of the recent work conducted by Sit, Merrilees and Grace (2003). The model comprises five key constructs, namely hedonic motives, functional evaluation, affective evaluation, overall satisfaction, and behavioural loyalty. Relationships between these constructs are discussed, together with research propositions, which will be empirically tested in future research. Research implications of the conceptual model are presented.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Copyright retained by author. Conference website: http://anzmac2005.conf.uwa.edu.au|
|Uncontrolled Keywords:||shopping centre; image; hedonic consumption; consumer satisfaction|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research|
|Depositing User:||epEditor USQ|
|Date Deposited:||11 Oct 2007 00:20|
|Last Modified:||07 Nov 2013 01:28|
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