Ng, Eric and Lawley, Meredith and Summers, Jane (2003) Which B2B e-business model: the case of Australian agribusiness organisations. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.
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Abstract
The growing importance of B2B e-commerce has seen the need for the development of a model to assist in the choice of e-business models. This paper explores the internal and external factors influencing the choice of e-business models using depth interviews and case studies conducted with Australian agribusiness organisations. Sixteen factors, were identified with only 11 regarded as important to the selection of e-business models.
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Additional Information: | Authors retain copyright. |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence) |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 4149 |
| Deposited By: | |
| Deposited On: | 23 May 2008 16:54 |
| Last Modified: | 02 Feb 2012 14:38 |
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