Ng, Eric and Lawley, Meredith and Summers, Jane (2003) Which B2B e-business model: the case of Australian agribusiness organisations. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.
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The growing importance of B2B e-commerce has seen the need for the development of a model to assist in the choice of e-business models. This paper explores the internal and external factors influencing the choice of e-business models using depth interviews and case studies conducted with Australian agribusiness organisations. Sixteen factors, were identified with only 11 regarded as important to the selection of e-business models.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||e-business models; business-to-business e-commerce; Australian agribusiness|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce|
|Depositing User:||Dr Eric Ng|
|Date Deposited:||23 May 2008 06:54|
|Last Modified:||30 Oct 2013 05:36|
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