Which B2B e-business model to adopt: the case of Taiwan agribusiness firms

Abstract

The research reported in this paper investigated the reasons which led Taiwanese agribusiness firms to adopt specific e-business models. Initially, the study was based on a prior study conducted in the context of Australian agribusiness firms. Its relevance lies in the importance of agribusiness to the economies of both nations and because whereas Australia has developed a reputation as an efficient exporter of agribusiness products, Taiwan needs to develop export markets for its agribusiness produce as it is facing increasing competitive pressure in such global markets, particularly with its entry into the WTO. Findings enhanced the preliminary model as two additional factors, the influence of buyers and suppliers and the influence of government agencies, were found to also influence the selection of e-business models.