Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L. (2008) The get marketer challenge innovation: challenging students using a tournament style competition. Marketing Education Review, 18 (1 ). pp. 33-37. ISSN 1052-8008
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This paper presents an assessment innovation, which used a tournament style competition to challenge and engage first year marketing students. The course-wide competition required student teams to solve real-world marketing problems for industry sponsors. Student feedback reflects enjoyment of the task and the competition, with students welcoming the opportunity to put theory into practice. Student attendance in the lectures and tutorials involving team presentations was improved. This structure can be adapted for any course with large enrolments. We recommend that instructors adopting a tournament structure consider grading mechanisms that promote equal effort and additional rewards, such as bonus marks, for teams progressing in subsequent rounds.
|Item Type:||Article (Commonwealth Reporting Category C)|
|Additional Information:||Checking with publisher re copyright policy.|
|Uncontrolled Keywords:||marketing education; experiential learning; competition; authentic learning|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified|
13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy
13 Education > 1303 Specialist Studies in Education > 130303 Education Assessment and Evaluation
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350299 Business and Management not elsewhere classified|
|Socio-Economic Objective (SEO2008):||B Ecomonic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing|
|Deposited On:||12 Nov 2009 22:33|
|Last Modified:||08 Feb 2012 15:24|
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