Gurney, Tiana (2007) Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster). In: ANZMAC Doctoral Colloquium 2007, 30 Nov - 2 Dec 2007, Dunedin, New Zealand. (Unpublished)
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Official URL: http://www.anzmac07.otago.ac.nz/doctoralcolloquium.aspx
Abstract
This research seeks to answer the question of ‘how does the marketing strategy process in regional Queensland hospital’s influence organisational strategy and performance?’
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Poster) |
|---|---|
| Additional Information: | Authors retain copyright. Paper from same conference submitted under author's previous name of Hopper, Tiana - subtitle different |
| Uncontrolled Keywords: | marketing strategy, organisational strategy, organisational performance, health |
| Fields of Research (FOR2008): | 11 Medical and Health Sciences > 1117 Public Health and Health Services > 111712 Health Promotion 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150311 Organisational Behaviour 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) |
| Subjects: | 220000 Social Sciences, Humanities and Arts - General |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 4060 |
| Deposited By: | |
| Deposited On: | 14 Apr 2008 11:11 |
| Last Modified: | 02 Sep 2011 13:42 |
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