Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)

Gurney, Tiana (2007) Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster). In: ANZMAC Doctoral Colloquium 2007, 30 Nov - 2 Dec 2007, Dunedin, New Zealand. (Unpublished)

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Abstract

This research seeks to answer the question of ‘how does the marketing strategy process in regional Queensland hospital’s influence organisational strategy and performance?’


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Poster)
Refereed: No
Item Status: Live Archive
Additional Information: Authors retain copyright. Paper from same conference submitted under author's previous name of Hopper, Tiana - subtitle different
Depositing User: Mrs Tiana Gurney
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 14 Apr 2008 01:11
Last Modified: 02 Jul 2013 23:01
Uncontrolled Keywords: marketing strategy, organisational strategy, organisational performance, health
Fields of Research (FOR2008): 11 Medical and Health Sciences > 1117 Public Health and Health Services > 111712 Health Promotion
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150311 Organisational Behaviour
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
URI: http://eprints.usq.edu.au/id/eprint/4060

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