Tsai, Heng-Sheng and Gururajan, Raj (2007) Motivations and challenges for m-business transformation: a multiple-case study. Journal of Theoretical and Applied Electronic Commerce Research, 2 (2). pp. 19-33.
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Official URL: http://www.jtaer.com/aug2007/tsai_gururajan_p2.pdf
With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of innovation inside and outside businesses. However, there is still limited information for m-business transformation. Hence, this study investigates the phenomenon by answering the questions: 'Why do businesses transform into m-businesses?' and 'What are the possible challenges during the process of m-transformation?' This study uses a multiple case study method, and reports the consolidated results of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying the factors that influence the motivations for m-transformation, as well as the possible challenges during the process. The findings of this study can provide more understanding of the phenomenon, and further form the basis for a successful m-business transformation.
|Item Type:||Article (Commonwealth Reporting Category C)|
|Additional Information:||This author's final pre-publication copy is deposited with permission of journal Editor.|
|Uncontrolled Keywords:||mobile business; m-business; m-transformation; business transformation; m-commerce|
|Fields of Research (FOR2008):||08 Information and Computing Sciences > 0805 Distributed Computing > 080502 Mobile Technologies|
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
10 Technology > 1005 Communications Technologies > 100510 Wireless Communications
|Subjects:||280000 Information, Computing and Communication Sciences > 280100 Information Systems|
|Socio-Economic Objective (SEO2008):||B Ecomonic Development > 89 Information and Communication Services > 8901 Communication Networks and Services > 890103 Mobile Data Networks and Services|
|Deposited On:||22 Jan 2008 13:13|
|Last Modified:||12 Apr 2012 08:48|
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