New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial

Axelsen, Megan and Arcodia, Charles and Swan, Taryn (2006) New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial. Journal of Hospitality, Tourism and Leisure Sciences, 2006 -. pp. 1-24. ISSN 1546-3273

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Abstract

The role of art galleries is changing. New social patterns and demands have changed visitors’ expectations of their experiences at art galleries. In addition, the traditional boundaries that once defined the functions of art galleries have changed as these institut ions increasingly see themselves as part of the wider leisure industry. A frequent response by art galleries to the situation of changing roles and audiences has been the mounting of special events to bring in increased visitors and to modernise their appeal and therefore competitiveness. This paper examines visitor motivations for attending the Asia-Pacific Triennial Art Exhibition, a special event at the Queensland Art Gallery, to uncover some of the factors that motivate audiences to attend special events at art galleries. The paper also discusses the attendance behaviours of these visitors.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published version deposited with blanket permission of Editor.
Depositing User: Ms Taryn Swan
Faculty / Department / School: Historic - Faculty of Sciences - Department of Maths and Computing
Date Deposited: 19 Oct 2007 02:06
Last Modified: 02 Jul 2013 22:52
Uncontrolled Keywords: special events, art galleries and art museums, audiences, motivation, attendance behaviour
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography
19 Studies in Creative Arts and Writing > 1905 Visual Arts and Crafts > 190502 Fine Arts (incl. Sculpture and Painting)
URI: http://eprints.usq.edu.au/id/eprint/3387

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