The style files: appearance affects communication; but not necessarily as you like

Roberts, Tony (2007) The style files: appearance affects communication; but not necessarily as you like. Gazette of the Australian Mathematical Society, 34 (2). pp. 78-80. ISSN 0311-0729

[img]
Preview
PDF
Roberts_Style_files_Publ._copyright_restrictions_(Journal_article).pdf

Download (33Kb)

Abstract

Many people are trained to produce documents that look appealing. For example, many favour the supposedly clean appearance of a sans serif font such as the mainstream Arial. However, research by Australian Colin Wheildon [6] showed that a miserable 12% of readers comprehended a text in a sans serif font; in comparison, 67% of readers comprehended the same text when it was typeset in a serif font (as is the bulk of this document). Not only does a supposedly pretty or clean appearance not equate to effective communication, it is far different.


Statistics for USQ ePrint 2852
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: No
Item Status: Live Archive
Additional Information: Please refer to URL link for access to paper.
Depositing User: Prof Tony Roberts
Faculty / Department / School: Historic - Faculty of Sciences - Department of Maths and Computing
Date Deposited: 11 Oct 2007 01:15
Last Modified: 02 Jul 2013 22:47
Uncontrolled Keywords: technical writing, scientific writing, writing style
Fields of Research (FOR2008): 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190303 Technical Writing
01 Mathematical Sciences > 0199 Other Mathematical Sciences > 019999 Mathematical Sciences not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/2852

Actions (login required)

View Item Archive Repository Staff Only