Roberts, Tony (2007) The style files: appearance affects communication; but not necessarily as you like. Gazette of the Australian Mathematical Society, 34 (2). pp. 78-80. ISSN 0311-0729
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Official URL: http://www.austms.org.au/Publ/Gazette/2007/May07/078StyleFiles.pdf
Abstract
Many people are trained to produce documents that look appealing. For example, many favour the supposedly clean appearance of a sans serif font such as the mainstream Arial. However, research by Australian Colin Wheildon [6] showed that a miserable 12% of readers comprehended a text in a sans serif font; in comparison, 67% of readers comprehended the same text when it was typeset in a serif font (as is the bulk of this document). Not only does a supposedly pretty or clean appearance not equate to effective communication, it is far different.
| Item Type: | Article (Commonwealth Reporting Category C) |
|---|---|
| Additional Information: | Please refer to URL link for access to paper. |
| Uncontrolled Keywords: | technical writing, scientific writing, writing style |
| Fields of Research (FOR2008): | 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190303 Technical Writing 01 Mathematical Sciences > 0199 Other Mathematical Sciences > 019999 Mathematical Sciences not elsewhere classified |
| Subjects: | 400000 Journalism, Librarianship and Curatorial Studies > 400100 Journalism, Communication and Media > 400102 Technical Writing 230000 Mathematical Sciences > 239900 Other Mathematical Sciences > 239999 Mathematical Sciences not elsewhere classified |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 2852 |
| Deposited By: | |
| Deposited On: | 11 Oct 2007 11:15 |
| Last Modified: | 08 Dec 2011 15:44 |
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