Rowe, Michelle and Pease, Wayne and McLeod, Pauline (2007) Web portals as an exemplar for tourist destinations. In: Tatnall, Arthur, (ed.) Encyclopedia of portal technologies and applications. Information Science Reference (IGI Global), Hershey PA, USA, pp. 1157-1160. ISBN 978-1-59140-989-2
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Official URL: http://www.igi-pub.com/reference/details.asp?id=6716
Abstract
Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region. The evolution of the Margaret River Tourism Association and its coordination of tourism in the region culminating in the portal as it is today, suggest that the role of a champion, community, social identity, and collaborative behaviour are important to successful destination marketing. These factors have been identified earlier in this publication as being important antecedents to collaborative commerce (ccommerce) of which this portal is an example.
| Item Type: | Book Chapter (Commonwealth Reporting Category B) |
|---|---|
| Additional Information: | Permanent restricted access to paper due to publisher copyright restrictions. See the Website location above for details. Print copy held in USQ Library at call no. 025.0403 Enc. |
| Uncontrolled Keywords: | collaborative commerce (C-Commerce), collaborative networks, Electronic Commerce (E-Commerce), portal, small and medium tourism enterprises (SMTEs), social identity |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350500 Tourism > 350508 Tourism Marketing 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 2803 |
| Deposited By: | |
| Deposited On: | 11 Oct 2007 11:14 |
| Last Modified: | 28 Oct 2011 14:58 |
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