Sit, Jason and Birch, Dawn (2001) An exploratory study on performance dimensions of sub-regional shopping centers. In: ANZMAC 2001: Bridging Marketing Theory and Practice, 3-5 Dec 2001, Auckland, New Zealand.
Despite the advent of e-tailing and other changes in the retailing sector, the 'one-stop' shopping centre remains a popular retailing format. ServQual and ServPerf measure the performance of individual service firms on five key dimensions, namely reliability, responsiveness, assurance, empathy, and tangibles. However, these dimensions appear to be less appropriate for measuring the performance of a sub-regional shopping centre that comprises a mix of anchors, specialty stores and service outlets. An exploratory study of 251 households revealed that shoppers evaluate the performance of sub-regional centres on five alternative dimensions, namely accessibility, physical surroundings, safety, retail mix, and personal interaction.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||shopping centers, shopping centres, retailing|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350600 Services > 350605 Other Retail Services|
|Depositing User:||Dr Dawn Birch|
|Date Deposited:||11 Oct 2007 01:12|
|Last Modified:||02 Jul 2013 22:46|
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