Scollen, Rebecca J. and Martin, Jacqueline E. and Radbourne, Jennifer J. and Haseman, Brad C. (2006) Talking Theatre: an audience development research project for regional Queensland and the Northern Territory 2004-2006. Project Report. Queensland University of Technology, Brisbane.
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Official URL: http://www.creativeindustries.qut.edu.au/research/documents/TalkingTheatreFinalReport2006.pdf
Abstract
Talking Theatre was a three year research project funded by the Australian Research Council, NARPACA, Arts Queensland, Arts Northern Territory, and the Queensland University of Technology. Talking Theatre sought to build new audiences both in the short and long term for the fourteen regional performing arts centres associated with the project. The research endeavoured to develop a profile of non-theatregoers in regional areas, to understand their reasons for non-attendance, and to discover their reactions to live performances, and to the performing arts centres who presented them.
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