McPhail, Janelle and Birch, Dawn (2004) Student’s attitudes towards technology-enhanced learning resources for an introductory marketing course. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov–1 Dec 2004, Wellington, New Zealand.
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Marketing educators are faced with the challenge of embracing new technologies for developing learning tools and adopting teaching strategies that facilitate active learning. This study evaluates 291 undergraduate marketing students’ attitudes toward technology-enhanced learning resources provided on CD-ROM and a course homepage. Compatibility and study performance were main predictors of students’ attitudes. Less than 20% of the students indicated that they have a negative attitude towards a shift from paper-based materials to a technology-enhanced learning environment. Based on the findings of this study, a transition phase that retains some print-based materials is strongly recommended.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||technology-enhanced learning; student attitudes; educational technology; introductory marketing; e-learning|
|Subjects:||330000 Education > 339900 Other Education > 339999 Other Education|
|Depositing User:||Dr Dawn Birch|
|Date Deposited:||11 Oct 2007 01:12|
|Last Modified:||22 Oct 2013 04:43|
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