On the record: an account of regional non-theatregoers' responses to a selection of plays toured to northern Australia in 2004-2005

Scollen, Rebecca (2007) On the record: an account of regional non-theatregoers' responses to a selection of plays toured to northern Australia in 2004-2005. Australasian Drama Studies, 50. pp. 183-201. ISSN 0810-4123

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Abstract

When groups of regional non-theatregoers experience a selection of plays and then report that most enjoyed them, could understand them, could relate to them, and would like to see more of them, the obvious questions to ask are “Why were they non-theatregoers? and how can we ensure that they now return?” This paper details regional non-theatregoers’ (or new audiences’) reception of plays to demonstrate how theatre is perceived by the recently-introduced. By better understanding new audiences and their reception of plays, more effective decisions can be made to impact on the creation of new work, the programming of seasonal repertoire, and the marketing of plays with this significant segment of the community in mind. Likewise, the non-theatregoers’ introduction to ‘the world of theatre’ enables them to directly experience live plays and to become more knowledgeable about what the theatre has to offer and how they might engage with it.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright on all articles appearing in Australasian Drama Studies rests with the author.
Depositing User: Dr Rebecca Scollen
Faculty / Department / School: Historic - Faculty of Arts - No Department
Date Deposited: 11 Mar 2008 00:27
Last Modified: 02 Jul 2013 22:45
Uncontrolled Keywords: theatre, non-theatregoers, regional, Queensland, audience reception, focus groups, questionnaires, new audiences, performing arts
Fields of Research (FOR2008): 19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190404 Drama, Theatre and Performance Studies
19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190402 Creative Writing (incl. Playwriting)
URI: http://eprints.usq.edu.au/id/eprint/2548

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