Ogunmokun, Gabriel and Li, Ling-yee (2005) A study of strategic behaviour influencing export performance in international marketing. In: 2005 International Conference on Business and Information (BAI 2005), 14-15 July 2005, Hong Kong.
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A major concern in the literature is that researchers have made contradictory recommendations concerning the effect of strategy on export success. This paper will present the findings of study designed to identify the key strategies and strategic behavior that differentiate successful export ventures from unsuccessful export ventures with particular reference to exporting companies in the People's Republic of China.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||No evidence of copyright restrictions preventing deposit.|
|Uncontrolled Keywords:||strategic behaviour, export perfomance, international markeing, People's Republic of China|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350212 International Business|
|Socio-Economic Objective (SEO2008):||UNSPECIFIED|
|Deposited On:||11 Oct 2007 10:18|
|Last Modified:||12 Mar 2012 10:30|
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