Ogunmokun, Gabriel and Chin, Iris (2005) Public relations practices and organizational performance. In: 2005 International Conference on Business and Information (BAI 2005), 14-15 July 2005, Hong Kong.
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Although small numbers of empirical studies have examined public relations practices in organizations and the prescriptive marketing literature continues to stress the value of public relations activities, little or no empirical studies in Australia have investigated the effect of public relations activities on organizational performance. This paper will present the results of a study in Australia that was designed to examine the extent to which the use of the each of the various public relations activities could be related to a high or a low level of organizational performance.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||No evidence of copyright restrictions preventing deposit.|
|Uncontrolled Keywords:||public relations practices; organizational performance|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications|
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350208 Organisational Planning and Management|
350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350206 Advertising and Public Relations
|Socio-Economic Objective (SEO2008):||E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services|
|Deposited On:||11 Oct 2007 10:18|
|Last Modified:||12 Mar 2012 10:30|
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