Public relations practices and organizational performance

Ogunmokun, Gabriel and Chin, Iris (2005) Public relations practices and organizational performance. In: 2005 International Conference on Business and Information (BAI 2005), 14-15 July 2005, Hong Kong.

Abstract

Although small numbers of empirical studies have examined public relations practices in organizations and the prescriptive marketing literature continues to stress the value of public relations activities, little or no empirical studies in Australia have investigated the effect of public relations activities on organizational performance. This paper will present the results of a study in Australia that was designed to examine the extent to which the use of the each of the various public relations activities could be related to a high or a low level of organizational performance.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions preventing deposit.
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:18
Last Modified: 02 Jul 2013 22:31
Uncontrolled Keywords: public relations practices; organizational performance
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/252

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