Managing product development process for time market

Leong, Suet-Leong (2006) Managing product development process for time market. [USQ Project] (Unpublished)

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Abstract

In a business environment with intense competition, technology businesses launch new products to market rapidly. Marketing strategies and technological factors, which are driven by business environments, continue to shorten product development from years to months. Product development must be executed with speed, thus managing for Timeto- Market is therefore very important for the competitive success of such companies in the marketplace. This research aims to establish an effective and efficient product development process based on a ‘Gateway Review’ framework to ensure best practices and compliance of each phase of a new product development, providing the Project Manager and team members with a systematic way to execute their product development projects for rapid Time-to-Market focus.


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Item Type: USQ Project
Refereed: No
Item Status: Live Archive
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Engineering and Surveying - Department of Mechanical and Mechatronic Engineering
Date Deposited: 11 Oct 2007 01:08
Last Modified: 02 Jul 2013 22:44
Uncontrolled Keywords: product life cycle (PLC); time market; gateway review; product development
Fields of Research (FOR2008): 09 Engineering > 0913 Mechanical Engineering > 091399 Mechanical Engineering not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
URI: http://eprints.usq.edu.au/id/eprint/2501

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