Jones, Dianne (2012) Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games. In: The British World: Religion, Memory, Society, Culture, 2-5 Jul 2012, Toowoomba, Australia.
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Coverage of women's sports during the Olympic Games is about as good as it gets. On the world's largest and most important sports stage, media attention to women's sports jumps to levels well above the mainstream's usual fare that prioritizes men's sports and relegates female athletes and their sports to the sidelines. The sports media are now well recognized for the substantial role they play in shaping opinion, reinforcing the status quo, framing attitudes and reproducing images and messages that legitimate the dominant ideology of a society.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Chapter 18. © The Contributors and Editors.|
|Uncontrolled Keywords:||role of women; women in society; status; media; womens sport|
|Depositing User:||Ms Dianne Jones|
|Date Deposited:||29 Sep 2012 11:14|
|Last Modified:||03 Jul 2013 01:30|
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