Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games

Jones, Dianne (2012) Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games. In: The British World: Religion, Memory, Society, Culture, 2-5 Jul 2012, Toowoomba, Australia.

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Official URL: http://www.usq.edu.au/oac/Research/bwc

Abstract

Coverage of women's sports during the Olympic Games is about as good as it gets. On the world's largest and most important sports stage, media attention to women's sports jumps to levels well above the mainstream's usual fare that prioritizes men's sports and relegates female athletes and their sports to the sidelines. The sports media are now well recognized for the substantial role they play in shaping opinion, reinforcing the status quo, framing attitudes and reproducing images and messages that legitimate the dominant ideology of a society.

Item Type:Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Additional Information:Chapter 18. © The Contributors and Editors.
Uncontrolled Keywords:role of women; women in society; status; media; womens sport
Fields of Research (FOR2008):19 Studies in Creative Arts and Writing > 1902 Film, Television and Digital Media > 190204 Film and Television
17 Psychology and Cognitive Sciences > 1701 Psychology > 170105 Gender Psychology
19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190399 Journalism and Professional Writing not elsewhere classified
Subjects:UNSPECIFIED
Socio-Economic Objective (SEO2008):C Society > 95 Cultural Understanding > 9501 Arts and Leisure > 950102 Organised Sports
ID Code:22030
Deposited By:
Deposited On:29 Sep 2012 21:14
Last Modified:05 Mar 2013 09:09

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