The David and Goliath principle: cultural, ideological, and attitudinal underpinnings of the normative protection of low-status groups from criticism

Jeffries, Carla H. and Hornsey, Matthew J. and Sutton, Robbie M. and Douglas, Karen M. and Bain, Paul G. (2012) The David and Goliath principle: cultural, ideological, and attitudinal underpinnings of the normative protection of low-status groups from criticism. Personality and Social Psychology Bulletin, 38 (8). pp. 1053-1065. ISSN 0146-1672

Abstract

Two studies documented the 'David and Goliath' rule—the tendency for people to perceive criticism of 'David' groups (groups with low power and status) as less normatively permissible than criticism of 'Goliath' groups (groups with high power and status). The authors confirmed the existence of the David and Goliath rule across Western and Chinese cultures (Study 1). However, the rule was endorsed more strongly in Western than in Chinese cultures, an effect mediated by cultural differences in power distance. Study 2 identified the psychological underpinnings of this rule in an Australian sample. Lower social dominance orientation (SDO) was associated with greater endorsement of the rule, an effect mediated through the differential attribution of stereotypes. Specifically, those low in SDO were more likely to attribute traits of warmth and incompetence to David versus Goliath groups, a pattern of stereotypes that was related to the protection of David groups from criticism.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published online before print April 26, 2012
Depositing User: Mrs Carla Jeffries
Faculty / Department / School: Historic - Faculty of Sciences - Department of Psychology
Date Deposited: 13 Aug 2012 05:20
Last Modified: 03 Jul 2013 01:16
Uncontrolled Keywords: criticism; culture; power distance; social dominance ideology; stereotypes
Fields of Research (FOR2008): 16 Studies in Human Society > 1699 Other Studies in Human Society > 169999 Studies in Human Society not elsewhere classified
17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication
Socio-Economic Objective (SEO2008): C Society > 95 Cultural Understanding > 9502 Communication > 950201 Communication Across Languages and Culture
Identification Number or DOI: doi: 10.1177/0146167212444454
URI: http://eprints.usq.edu.au/id/eprint/21628

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