Nooriafshar, Mehryar and Vibert, Conor (2012) Perception of success in a nascent wine industry. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.
Text (Published Version)
This paper is based on an ongoing research project. Its main purpose is to identify the main factors which contribute to the perceptions of success in the wine industry of Nova Scotia, Canada. The data comes from 17 different case studies related to this regional industry. These case studies take the form of interviews with winemakers, winery owners and industry stakeholders. Local demand, expansion opportunities and growing conditions are amongst the main identified factors. The identified factors were used to build a heuristic model for determining an index for the success perception by the industry. In addition to working out an index, the heuristic model can also help winery managers to perform what-if analyses by altering the weightings of the factors or compare their situation with other wineries. It is envisaged that further work to enhance this model will be carried out as part of ongoing research in this area.
Statistics for this ePrint Item
Actions (login required)
|Archive Repository Staff Only|