Globalisation and corporate real estate strategies

Too, Linda and Harvey, Michael and Too, Eric (2010) Globalisation and corporate real estate strategies. Journal of Corporate Real Estate, 12 (4). pp. 234-248. ISSN 1463-001X

[img]
Preview
PDF (Accepted Version)
Too_Harvey_Too_JCRE_2010_AV.pdf

Download (265Kb)

Abstract

Purpose - The purpose of this paper is to examine the impact of globalisation on corporate real estate strategies. Specifically, it seeks to identify corporate real estate capabilities that are important in a hypercompetitive business climate. Design/methodology/approach – This paper utilises a qualitative approach to analyse secondary data in order to identify the corporate real estate capabilities for a hypercompetitive business environment. Findings - Globalisation today is an undeniable phenomenon that is fundamentally changing the way business is conducted In the light of global hypercompetition, corporate real estate needs to develop new capabilities to support global business strategies. These include flexibility, network organization and managerial learning capabilities. Research limitations/implications – This is a conceptual paper and future empirical research needs to be conducted to verify the propositions made in this paper. Practical implications – Given the new level of uncertainty in the business climate, that is, hypercompetition, businesses need to develop dynamic capabilities that are harder for competitors to imitate in order to maintain what is considered a 'momentary' competitive advantage. The findings of this paper are useful to guide corporate real estate managers in this regard. Originality/value – This paper is original in two ways. First, it applies the strategic management concept of capabilities to corporate real estate. Second, it links the key challenge that businesses face today, i.e., globalisation, to the concept of capabilities as a means to maintain competitive advantage.


Statistics for USQ ePrint 21442
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Accepted Version deposited in accordance with copyright policy of the publisher (Emerald).
Depositing User: Dr Eric Too
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 29 Sep 2012 02:13
Last Modified: 03 Jul 2013 01:13
Uncontrolled Keywords: globalisation, network organizations, flexibility, hypercompetition, corporate real estate capability
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150310 Organisation and Management Theory
15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150403 Real Estate and Valuation Services
Socio-Economic Objective (SEO2008): B Economic Development > 90 Commercial Services and Tourism > 9002 Property, Business Support Services and Trade > 900203 Property Services (incl. Security)
Identification Number or DOI: doi: 10.1108/14630011011094676
URI: http://eprints.usq.edu.au/id/eprint/21442

Actions (login required)

View Item Archive Repository Staff Only