Hopper, Tiana and Ogunmokun, Gabriel and McClymont, Hoda (2005) The effect of strategic marketing planning practices on performance: a study of Australian private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.
Text (Published Version)
Although many marketing text books and a number of studies claim that strategic marketing planning can help firms improve their organizational performance, little or no study particularly in Australia has examined the effect of strategic marketing planning practices on private hospitals. This paper aims to present the results of a study that addressed whether strategic marketing planning practice is related to private hospitals organizational performance.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||marketing strategies; private hospitals; organizational performance|
|Subjects:||350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research
320000 Medical and Health Sciences > 321200 Public Health and Health Services > 321299 Public Health and Health Services not elsewhere classified
|Depositing User:||epEditor USQ|
|Date Deposited:||11 Oct 2007 00:17|
|Last Modified:||25 Sep 2013 01:44|
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