Hopper, Tiana and Ogunmokun, Gabriel and McClymont, Hoda (2005) The effect of strategic marketing planning practices on performance: a study of Australian private hospitals. In: Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005), 05-07 Aug 2005, Cairns, Australia.
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Abstract
[Abstract]: Although many marketing text books and a number of studies claim that strategic marketing planning can help firms improve their organizational performance, little or no study particularly in Australia has examined the effect of strategic marketing planning practices on private hospitals. This paper aims to present the results of a study that addressed whether strategic marketing planning practice is related to private hospitals organizational performance.
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Additional Information: | Authors retain copyright. |
| Uncontrolled Keywords: | marketing strategies, private hospitals, organizational performance |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement 11 Medical and Health Sciences > 1117 Public Health and Health Services > 111799 Public Health and Health Services not elsewhere classified 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research 320000 Medical and Health Sciences > 321200 Public Health and Health Services > 321299 Public Health and Health Services not elsewhere classified |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 213 |
| Deposited By: | |
| Deposited On: | 11 Oct 2007 10:17 |
| Last Modified: | 20 Dec 2011 09:44 |
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