Strategy implementation and organizational performance: a study of private hospitals

Ogunmokun, Gabriel and Hopper, Tiana and McClymont, Hoda (2005) Strategy implementation and organizational performance: a study of private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.

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Abstract

Although there is continuing interest in the concept of strategic planning, very little research has been done to examine whether the extent to which marketing strategies are implemented in private hospitals could explain variations in their organizational performance. This paper aims to present the results of a study that addressed whether there are significant differences in the extent to which marketing strategies are implemented in private hospitals that have high level of organizational performance versus private hospitals that have low level of organizational performance.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Authors retain copyright.
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:17
Last Modified: 25 Sep 2013 01:43
Uncontrolled Keywords: marketing strategies; private hospitals; organizational performance
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement
11 Medical and Health Sciences > 1117 Public Health and Health Services > 111799 Public Health and Health Services not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
Socio-Economic Objective (SEO2008): B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910406 Technological and Organisational Innovation
URI: http://eprints.usq.edu.au/id/eprint/212

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