Ogunmokun, Gabriel and Hopper, Tiana and McClymont, Hoda (2005) Strategy implementation and organizational performance: a study of private hospitals. In: Australian Business & Behavioural Sciences Association (ABBSA) Conference, 05-07 Aug 2005, Cairns, Australia.
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Abstract
Although there is continuing interest in the concept of strategic planning, very little research has been done to examine whether the extent to which marketing strategies are implemented in private hospitals could explain variations in their organizational performance. This paper aims to present the results of a study that addressed whether there are significant differences in the extent to which marketing strategies are implemented in private hospitals that have high level of organizational performance versus private hospitals that have low level of organizational performance.
| Item Type: | Conference or Workshop Item (DEST Category E) (Paper) |
|---|---|
| Uncontrolled Keywords: | marketing strategies, private hospitals, organizational performance |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement 11 Medical and Health Sciences > 1117 Public Health and Health Services > 111799 Public Health and Health Services not elsewhere classified 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research 320000 Medical and Health Sciences > 321200 Public Health and Health Services > 321299 Public Health and Health Services not elsewhere classified |
| Socio-Economic Objective (SEO2008): | UNSPECIFIED |
| ID Code: | 212 |
| Deposited By: | epEditor USQ |
| Deposited On: | 11 Oct 2007 10:17 |
| Last Modified: | 09 Aug 2009 15:34 |
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