Kong, Eric (2012) Strategic cross-sector collaboration in disaster response. In: 6th Asian Business Research Conference, 8-10 Apr 2012, Bangkok, Thailand.
The cause-related marketing concept has typically focussed on how businesses are related to non-profits with a cause. Public-private partnerships have normally stressed business and government collaboration in obtaining intended goals. Non-profit and government partnerships has been the main trend for resolving social issues since the 1980s. A voluminous literature has focused on the three concepts separately. Relatively little research has primarily examined cross-sector collaboration for solving social problems after disasters. This paper argues that recovery after disasters can be achieved more effectively if the three sectors collaborate simultaneously. A cross-sector collaboration framework is suggested and the Japanese tourism industry after 2011 earthquake and tsunami will be used as a case to illustrate how the framework may assist in achieving social objectives more effectively. The paper contributes to the existing literature by extending the research on cross-sector collaboration after disasters. Limitations and future research directions will be discussed in the paper.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Copyright © 2011 by the above publisher (World Business Institute Australia). All rights reserved. No part of this publication can be reproduced in any form or by any means without the permission of the concerned author and/or the WBI . Conference website is at http://www.wbiconpro.com/proceedings_of_bangkok_conferenc2012.htm.|
|Uncontrolled Keywords:||partnerships; disasters; cross-sector collaborations; Japan|
|Depositing User:||Dr Eric Kong|
|Date Deposited:||14 May 2012 03:11|
|Last Modified:||03 Jul 2013 01:10|
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