Moffatt, Sam (2012) Designing effective mobile web presence. In: Ally, Mohamed and Needham, Gill, (eds.) M-libraries 3: transforming libraries with mobile technology. Facet Publishing, London, United Kingdom, pp. 191-196. ISBN 978-1-85604-776-0
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Official URL: http://www.facetpublishing.co.uk/title.php?id=7760
This chapter covers the design of an effective mobile web presence so that the interaction will be friendly for users. Every organization is different and has different sets of clients. For the University of Southern Queensland (USQ) the dominant vendor was Apple's iOS (iPad/iPhone/iPod Touch), with a 34% market share. This was followed by Nokia with 28% and Samsung and Blackberry with 10% each. HTC accounted for 7%, while LG, Motorola, Sony Ericsson and many more combined to form the final 11%. iOS as a platform is an attractive target for which to develop, given the relative homogeneity of the platform. Nokia is also large enough to merit attention, but further accounts for a wide range of device capabilities. With over 310 different mobile devices, the amount of testing and development for each one becomes a cost factor that must be considered. It is important to survey clients to find out what devices they are using and ensure that the dominant platform is supported.
|Item Type:||Book Chapter (Commonwealth Reporting Category B)|
|Additional Information:||Chapter 21. c. Facet Publishing. Print version held in the USQ Library at call no. 025.04 Int.|
|Uncontrolled Keywords:||mobile web; design|
|Fields of Research (FOR2008):||08 Information and Computing Sciences > 0807 Library and Information Studies > 080704 Information Retrieval and Web Search|
|Socio-Economic Objective (SEO2008):||UNSPECIFIED|
|Deposited On:||06 Mar 2012 16:06|
|Last Modified:||17 Aug 2012 14:55|
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