Designing effective mobile web presence

Moffatt, Sam (2012) Designing effective mobile web presence. In: 3rd International m-libraries Conference 2011: Mobile Technologies: Information on the Move, 11-13 May 2011, Brisbane, Australia.

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Abstract

This chapter covers the design of an effective mobile web presence so that the interaction will be friendly for users. Every organization is different and has different sets of clients. For the University of Southern Queensland (USQ) the dominant vendor was Apple's iOS (iPad/iPhone/iPod Touch), with a 34% market share. This was followed by Nokia with 28% and Samsung and Blackberry with 10% each. HTC accounted for 7%, while LG, Motorola, Sony Ericsson and many more combined to form the final 11%. iOS as a platform is an attractive target for which to develop, given the relative homogeneity of the platform. Nokia is also large enough to merit attention, but further accounts for a wide range of device capabilities. With over 310 different mobile devices, the amount of testing and development for each one becomes a cost factor that must be considered. It is important to survey clients to find out what devices they are using and ensure that the dominant platform is supported.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright Facet Publishing. Print version held in the USQ Library at call no. 025.04 Int. Chapter 21.
Depositing User: Mr Sam Moffatt
Faculty / Department / School: Current - Division of Academic Services - Library
Date Deposited: 06 Mar 2012 06:06
Last Modified: 22 Nov 2013 00:03
Uncontrolled Keywords: mobile web; design
Fields of Research (FOR2008): 08 Information and Computing Sciences > 0807 Library and Information Studies > 080707 Organisation of Information and Knowledge Resources
08 Information and Computing Sciences > 0805 Distributed Computing > 080502 Mobile Technologies
08 Information and Computing Sciences > 0807 Library and Information Studies > 080704 Information Retrieval and Web Search
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences
URI: http://eprints.usq.edu.au/id/eprint/20923

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