Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study

McClymont, Hoda (2005) Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study. Asian Journal of Marketing, 11 (1). pp. 81-91. ISSN 0218-6101

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Abstract

This paper investigates the impact of health attitudes (as measured by consumers' perceived control over their health outcomes) on information search and alternative evaluation of rural Australian consumers when selecting a hospital. A self-administered moil questionnaire was sent to 1790 households within three rural communities, with 309 (17.3 per cent) useable questionnaires being returned for analysis. Results showed that while consumers' perceived control over their health outcome influences information search and evaluative behaviours, this factor may not be strong enough to warrant segmenting markets for marketing strategy development.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Deposited in accordance with the copyright policy of the publisher.
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:55
Last Modified: 05 Jul 2013 02:35
Uncontrolled Keywords: information search; alternative evaluation; hospital choice; health attitudes; locus of health control; rural Australia; health consumer
Fields of Research (FOR2008): 11 Medical and Health Sciences > 1117 Public Health and Health Services > 111799 Public Health and Health Services not elsewhere classified
11 Medical and Health Sciences > 1117 Public Health and Health Services > 111711 Health Information Systems (incl. Surveillance)
08 Information and Computing Sciences > 0807 Library and Information Studies > 080702 Health Informatics
Socio-Economic Objective (SEO2008): C Society > 92 Health > 9202 Health and Support Services > 920204 Evaluation of Health Outcomes
URI: http://eprints.usq.edu.au/id/eprint/2032

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