Lembach, Markus and Lane, Michael Steven
The fit of mobile work support functionalities with pharmaceutical sales-force worker tasks.
In: 11th International Conference on Electronic Business, 28 Nov - 2 Dec 2011, Bangkok, Thailand.
This paper reports on research which sought to identify and
understand why specific mobile work support functionalities
are a good fit with mobile work tasks of pharmaceutical
sales-force. The findings from the case interviews support the notion that specific mobile work support functionalities are useful and in some instances innovative in improving customer service, communication with customers and colleagues, reduce double-handling of data entries, and
facilitate the handling of administrative work during dead
times. This research also identified that mobile work support functionalities such as location-related services and mobile job scheduling and dispatching of work are not a good fit and are likely to be strongly resisted by sales-force workers.
Conference or Workshop Item (Commonwealth Reporting Category E)
||Blind reviewed and refereed conference paper was published and presented in ICEB 2011 conference in Bangkok Thailand. Authors retain copyright over content.
Dr Michael Lane
|Faculty / Department / School:
||Historic - Faculty of Business and Law - School of Information Systems
||06 Jan 2012 03:08
||03 Jul 2013 00:54
||mobile computing technologies (MCT),innovativeness,
task-technology fit, pharmaceutical sales-force work,
usefulness of MCT support functionalities
|Fields of Research (FOR2008):
||15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence)
08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
08 Information and Computing Sciences > 0806 Information Systems > 080611 Information Systems Theory
|Socio-Economic Objective (SEO2008):
||B Economic Development > 89 Information and Communication Services > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified
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