Murray, Peter A. and Miller, Karen W. (2011) Learning behaviour, market orientation and firm performance. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.
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The purpose of this paper is to rethink market orientation (MO) through learning practices. Organisational learning scholars prefer to categorise learning into modes, levels, and behaviours (Crossan and Berdrow, 2003; Fiol and Lyles, 1985; Miller, 1996), which focuses research towards the type of management practices required for organisational success. Learning behaviour however is not the basis of market orientation. This research provides greater clarity about the role of learning in market orientation.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||USQ conference - Paper 19. Authors retain copyright.|
|Uncontrolled Keywords:||workplace education; management style; marketing|
|Depositing User:||epEditor USQ|
|Date Deposited:||12 Jan 2012 01:05|
|Last Modified:||03 Jul 2013 00:54|
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