Cassidy, Frances and Hume, Margee and Chadee, Doren (2011) Establishing a conceptual model for the sustainable wine district. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.
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This research will provide wide ranging, practical and sustainable benefits to regional wine marketers, policy makers, regional government tourism bodies and the allied wine groups to develop the quality branding and marketing of wine products in the smaller regions.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||USQ conference - Paper 7. Authors retain copyright.|
|Uncontrolled Keywords:||tourism; brand promotion; marketing; wine industry; small winemakers; government policy|
|Depositing User:||epEditor USQ|
|Date Deposited:||11 Jan 2012 06:58|
|Last Modified:||03 Jul 2013 00:53|
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