Cassidy, Frances and Hume, Margee and Chadee, Doren (2011) Establishing a conceptual model for the sustainable wine district. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.
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Abstract
This research will provide wide ranging, practical and sustainable benefits to regional wine marketers, policy makers, regional government tourism bodies and the allied wine groups to develop the quality branding and marketing of wine products in the smaller regions.
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Additional Information: | USQ conference - Paper 7. Authors retain copyright. |
| Uncontrolled Keywords: | tourism; brand promotion; marketing; wine industry; small winemakers; government policy |
| Fields of Research (FOR2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development 07 Agricultural and Veterinary Sciences > 0706 Horticultural Production > 070604 Oenology and Viticulture 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing |
| Subjects: | UNSPECIFIED |
| Socio-Economic Objective (SEO2008): | B Ecomonic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900303 Tourism Infrastructure Development B Ecomonic Development > 91 Economic Framework > 9102 Microeconomics > 910205 Industry Policy |
| ID Code: | 20112 |
| Deposited By: | |
| Deposited On: | 11 Jan 2012 16:58 |
| Last Modified: | 06 Jul 2012 10:31 |
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