An empirical analysis of SNS users and their privacy and security awareness of risks associated with sharing SNS profiles (online identities)

Lane, Michael Steven and Shrestha, Anup (2011) An empirical analysis of SNS users and their privacy and security awareness of risks associated with sharing SNS profiles (online identities). In: 11th International Conference on Electronic Business: Borderless e-Business for the Next Decade (ICEB 2011), 28 Nov - 2 Dec 2011, Bangkok, Thailand.

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Abstract

Social networking sites (SNS) like MySpace, Facebook and LinkedIn now have hundreds of millions of users. In this paper a quantitative approach was used to analyse primary data collected about SNS users. Our findings show that SNS users are dominated by younger adults, higher education levels and higher income levels. SNSs are more likely to be used for maintaining existing friendships as opposed to establishing new friendships and for building business networks. SNS users either have poor levels of privacy and security awareness or high levels of complacency in relation to SNS profile sharing and sharing their identity online.


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: This paper was published and presented at the ICEB 2011 conference on 29th November 2011.(Paper no. 62) Authors retain copyright over content.
Depositing User: Dr Michael Lane
Faculty / Department / School: Historic - Faculty of Business and Law - School of Information Systems
Date Deposited: 06 Jan 2012 02:01
Last Modified: 14 Aug 2013 23:21
Uncontrolled Keywords: social network sites; privacy; social media; online identity
Fields of Research (FOR2008): 08 Information and Computing Sciences > 0805 Distributed Computing > 080502 Mobile Technologies
08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified
08 Information and Computing Sciences > 0803 Computer Software > 080303 Computer System Security
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences
URI: http://eprints.usq.edu.au/id/eprint/20079

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