Lane, Michael Steven and Shrestha, Anup (2011) An empirical analysis of SNS users and their privacy and security awareness of risks associated with sharing SNS profiles (online identities). In: 11th International Conference on Electronic Business, 28 Nov - 2 Dec 2011, Bangkok, Thailand.
|HTML Citation||EndNote||Dublin Core||Reference Manager|
Full text available as:
|PDF (Accepted Version) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader|
Official URL: http://iceb2011.tbs.tu.ac.th/conference.html
Social networking sites (SNS) like MySpace, Facebook and LinkedIn now have hundreds of millions of users. In this paper a quantitative approach was used to analyse primary data collected about SNS users. Our findings show that SNS users are dominated by younger adults, higher education levels and higher income levels. SNSs are more likely to be used for maintaining existing friendships as opposed to establishing new friendships and for building business networks. SNS users either have poor levels of privacy and security awareness or high levels of complacency in relation to SNS profile sharing and sharing their identity online.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||This paper was published and presented at the ICEB 2011 conference on 29th November 2011.(Paper no. 62) Authors retain copyright over content.|
|Uncontrolled Keywords:||social network sites, privacy, social media, online identity|
|Fields of Research (FOR2008):||08 Information and Computing Sciences > 0806 Information Systems > 080699 Information Systems not elsewhere classified|
|Socio-Economic Objective (SEO2008):||E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences|
|Deposited On:||06 Jan 2012 12:01|
|Last Modified:||25 Jun 2012 12:47|
Archive Staff Only: edit this record