Miller, Karen W. and Mills, Michael K. (2012) Contributing clarity by examining brand luxury in the fashion market. Journal of Business Research , 65 (10). pp. 1471-1479. ISSN 0148-2963
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Identification Number or DOI: doi: 10.1016/j.jbusres.2011.10.013
Research relevant to the creation and development of luxury brands is a growing area in the literature. Offering insight, previous research also contributes evidence of a lack of clarity regarding a definition, operationalization, and measurement of brand luxury. This study focuses specifically on this issue within the pre-eminent luxury fashion brands category. Carefully examining brand luxury and the dimensions and relationships underlying the luxury fashion brand, this study develops a conceptual model. Testing across three specific fashion categories the Brand Luxury Modelmakes important contributions, by clarifying the confusion evident in earlier brand luxury research, supplying evidence about the importance of brand leadership, and helping brand managers and academics by creating a useful framework to depict the luxury fashion brand.
|Item Type:||Article (Commonwealth Reporting Category C)|
|Additional Information:||Permanent restricted access to published version due to publisher copyright policy.|
|Uncontrolled Keywords:||brand luxury; brand leadership; brand value; generation y; fashion brands|
|Fields of Research (FOR2008):||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development|
17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making
16 Studies in Human Society > 1608 Sociology > 160806 Social Theory
|Socio-Economic Objective (SEO2008):||E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services|
|Deposited On:||16 Sep 2012 22:30|
|Last Modified:||06 Mar 2013 11:26|
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