An empirical investigation on the use of information sources for promoting healthy eating

Ng, Eric and Hastings, Kathy (2011) An empirical investigation on the use of information sources for promoting healthy eating. Contemporary Management Research, 7 (1). pp. 45-66. ISSN 1813-5498

Abstract

This research investigates the information sources consumers used to obtain health related information for healthy eating. The research involves two stages, in-depth interviews with 12 participants and a mail survey of 800. Findings from the in-depth interviews not only supported the information sources identified in the literature but had also revealed the need to include two other information sources (social organisations and societies, and health clubs and gyms) for further investigation. The mail survey indicated that friends and relatives were the most important information source used for obtaining health related information for healthy eating whilst radio was identified as the least influential. The findings highlighted the relative importance of the 15 information sources investigated and also identified the most appropriate sources for which health promoters could effectively spend their limited resources on the advertising and promotional campaigns that were targeted at specific consumer groups.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published version due to publisher copyright policy.
Depositing User: Dr Eric Ng
Faculty / Department / School: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 25 Jul 2011 10:25
Last Modified: 03 Jul 2013 00:42
Uncontrolled Keywords: Health Information Sources, Promoting Healthy Eating, Healthcare Marketing, Regional Australia
Fields of Research (FOR2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective (SEO2008): E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
C Society > 92 Health > 9299 Other Health > 929999 Health not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/19303

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