Sibtain, Jonathan and Zeppel, Heather (2008) Families as a nature tourism market segment in North Queensland. In: New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism, 3-5 Dec 2008, Hanmer Springs, New Zealand.
Text (Submitted version)
Tropical North Queensland (TNQ) offers a large number of nature tourism experiences for visitors, based around reef, rainforest and wildlife attractions. Families comprise a significant and little studied market segment of visitors in Cairns. To address this gap, 211 family groups were surveyed at Cairns domestic airport. This paper provides a demographic and holiday profile of families as a nature tourism market segment in TNQ. Activities considered important were swimming pools, water sports and family friendly accommodation. The main reasons for visiting Cairns were the reef and rainforest, and also spending time with the family. Many respondents considered environmental aspects in choosing a holiday destination such as Cairns and were concerned with the impacts of climate change. The study found TNQ needs to better target marketing and services for the family nature tourism segment.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Copyright rests with the authors.|
|Uncontrolled Keywords:||families; nature tourism; North Queensland; market profile; environment|
|Depositing User:||epEditor USQ|
|Date Deposited:||18 Sep 2011 05:31|
|Last Modified:||10 Sep 2013 04:43|
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