Rofiq, Ainur and Mula, Joseph M. (2010) Impact of cyber fraud and trust on e-commerce use: a proposed model by adopting theory of planned behaviour. In: ACIS 2010: 21st Australasian Conference on Information Systems: Information Systems: Defining and Establishing a High Impact Discipline, 1-3 Dec 2010, Brisbane, Australia. (Submitted)
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E-commerce grows rapidly in over the world. Businesses believe by converting model of transactions using e-commerce technology will provide competitive advantages. On the other hand, this way faces potential threats such as cyber fraud. This paper aims to propose a model of customer’s intention to purchase using internet based e-commerce in relation with cyber fraud perception, medium (internet) trust, and seller trust. The model is developed by adopting Theory of Trust, Concept of Medium Trust, Theory of Planned Behaviour and Concepts of Fraud. To examine the proposed model, data will be gathered from e-commerce customers via online survey and then will be analysed using structural equation model (SEM).
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright. [Rofiq and Mula] © 2010. The authors assign to ACIS and educational and non-profit institutions a nonexclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to ACIS to publish this document in full in the Conference Papers and Proceedings. Those documents may be published on the World Wide Web, CD-ROM, in printed form, and on mirror sites on the World Wide Web. Any other usage is prohibited without the express permission of the authors.|
|Uncontrolled Keywords:||e-commerce; cyber fraud perception; medium (internet) trust; seller trust; intention to purchase|
|Fields of Research (FOR2008):||22 Philosophy and Religious Studies > 2201 Applied Ethics > 220102 Business Ethics|
08 Information and Computing Sciences > 0803 Computer Software > 080303 Computer System Security
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150302 Business Information Systems
|Socio-Economic Objective (SEO2008):||E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services|
|Deposited On:||07 Mar 2011 11:49|
|Last Modified:||09 Jan 2013 15:21|
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