Rofiq, Ainur and Mula, Joseph M. (2010) The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions. In: iCAST 2010: International Conference on Arts, Social Sciences and Technology, 24-25 Feb 2010, Penang, Malaysia.
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This study aims at analysing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesian e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||No evidence of copyright restrictions.|
|Uncontrolled Keywords:||e-Commerce; trust; ability; benevolence; integrity|
|Depositing User:||Mr Ainur Rofiq|
|Date Deposited:||16 Mar 2011 04:20|
|Last Modified:||03 Jul 2013 00:32|
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