Determinants of perceived usefulness and perceived ease of use in the technology acceptance model: senior consumers' adoption of self-service banking Technologies

Rose, Janelle and Fogarty, Gerard J. (2006) Determinants of perceived usefulness and perceived ease of use in the technology acceptance model: senior consumers' adoption of self-service banking Technologies. In: 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century, 10-13 July 2006, Paris, France.

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Official URL: http://www.academyofworldbusiness.com/conf2006.html

Abstract

[Abstract]: Self-service technologies (SSTs) play a major role in enabling consumers to perform service delivery themselves. The purpose of this study was to test extensions of the Technology Acceptance Model (TAM) aimed at predicting senior consumers’ acceptance and use of self-service banking technologies (SSBTs). A survey methodology was employed to gather data from 208 seniors on variables captured by the extended TAM. Path analysis indicated that selfefficacy, technology discomfort, perceived risk and personal contact were determinants of perceived ease of use and perceived usefulness and also direct and indirect determinants of attitude towards and intention to use SSBTs. These findings have theoretical implications for models of technology acceptance and practical interventions designed at increasing use of SSBTs.

Item Type:	Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Additional Information:	No evidence of copyright restrictions on web site.
Uncontrolled Keywords:	mature consumers; attitudes; self-service banking technologies; self-service technologies; financial services; consumer resistance; consumer behaviour; technology acceptance model; theory of planned behaviour
Fields of Research (FOR2008):	08 Information and Computing Sciences > 0806 Information Systems > 080602 Computer-Human Interaction 17 Psychology and Cognitive Sciences > 1701 Psychology > 170102 Developmental Psychology and Ageing 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
Subjects:	380000 Behavioural and Cognitive Sciences > 380100 Psychology > 380106 Developmental Psychology and Ageing 350000 Commerce, Management, Tourism and Services > 350300 Banking, Finance and Investment > 350399 Banking, Finance and Investment not elsewhere classified 280000 Information, Computing and Communication Sciences > 280100 Information Systems > 280104 Computer-Human Interaction 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce
Socio-Economic Objective (SEO2008):	UNSPECIFIED
ID Code:	1649
Deposited By:	Prof. Gerry Fogarty
Deposited On:	11 Oct 2007 10:49
Last Modified:	10 Nov 2011 16:31

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