Considering visual literacy when designing instruction

Sankey, Michael D. (2002) Considering visual literacy when designing instruction. e-Journal of Instructional Science and Technology (e-JIST), 5 (2). pp. 1-14.


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Technology has made it increasingly easy to include imagery into printed and
online teaching materials, yet it seems that less imagery is used, not more. A
recent survey conducted on a limited number of teaching materials, produced
by one of Australia’s leading distance education universities, found that over
87% of these materials contained no photographic image, while 58% of
contained no form of illustration or image of any description. The intention of
this paper is to draw attention to the need to use images in teaching materials,
both to aid and enhance the learning process. This issue will be investigated in
relation to:
· Communication in today’s culture
· Cognition and retention
· Analogy, Metaphor and Metonym
· Visual literacy
· Enhancement of educational materials
· The appropriate response of educators
Particular attention will be paid to materials used for distance education (DE)
where face-to-face interaction between students and teaching staff does not
occur. This paper suggests that not only is the use of images in training
materials necessary, but has become almost mandatory in a culture with
increasing visual orientation. Literacy in the future will include the ability to
read both text and image, together and separately. The creative use of images
in story telling, communicating concepts and as a means of providing evidence,
is no longer an added extra for a text, but a vital link in the cognitive processing
of information and essential in the creation of sound pedagogy.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information (displayed to public): USQ publication.
Depositing User: epEditor USQ
Faculty / Department / School: Historic - Distance and e-Learning Centre
Date Deposited: 11 Oct 2007 00:16
Last Modified: 02 Jul 2013 22:30
Uncontrolled Keywords: visual literacy, instructional design
Fields of Research (FoR): 13 Education > 1303 Specialist Studies in Education > 130306 Educational Technology and Computing

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