Grist, Shelly and Cater-Steel, Aileen (2003) E-commerce for small regional firms: experience of four recent adopters. In: 5th International Conference on Information Technology in Regional Areas (ITiRA 2003), 15-17 December 2003, Caloundra, Australia.
After reporting current research about the extent of e-commerce adoption by small Australian businesses, this study documents the progress and outcomes of four small regional organisations as they seek the opportunities promised by e-commerce. Each of the four cases presents a different focus and mix of web-based applications. The common factor which contributes to their success is that the adoption of e-commerce was driven by sound business objectives.
|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Additional Information:||Authors retain copyright.|
|Uncontrolled Keywords:||e-commerce adoption|
|Subjects:||280000 Information, Computing and Communication Sciences > 280100 Information Systems > 280112 Information Systems Development Methodologies|
|Depositing User:||Dr Aileen Cater-Steel|
|Date Deposited:||11 Oct 2007 00:38|
|Last Modified:||02 Jul 2013 22:36|
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